Setting Up Google Ads Conversion Tracking for WPForms on WordPress
Benefits and Importance:
- Measure the success of your ad campaigns: Google Ads conversion tracking allows you to track the number of conversions generated from your ad campaigns. By setting up conversion tracking for your WPForms on WordPress, you can get insights into how your campaigns are performing and make data-driven decisions to improve their effectiveness.
- Optimize your ad campaigns: Conversion tracking helps you to identify which ads and keywords are driving the most conversions. This information can be used to optimize your ad campaigns and improve your return on investment (ROI).
- Improve user experience: By setting up conversion tracking for your WPForms on WordPress, you can gain insights into how users interact with your forms and identify areas where you can improve their experience. This can help you to increase the number of form submissions and ultimately drive more conversions.
- Save time and effort: Google Ads conversion tracking provides you with real-time data on your ad campaign performance. This saves you time and effort by eliminating the need for manual tracking and analysis.
- Make data-driven decisions: By setting up conversion tracking for your WPForms on WordPress, you can make data-driven decisions to improve your ad campaigns, website, and business overall. This helps you to stay competitive in your industry and achieve your business goals.
Setting up Google Ads conversion tracking for your WordPress website when using WPForms is a relatively simple process. Here are the steps to follow:
- Log in to your Google Ads account and click on the “Tools & Settings” icon in the top-right corner of the screen.
- Select “Conversions” from the drop-down menu.
- Click on the “+ Conversion” button to create a new conversion.
- Choose the “Website” option and give your conversion a name.
- Set up the conversion tracking by selecting “Google Tag Manager” as the tracking method.
- Click on “Tag Configuration” and then “Google Ads Conversion Tracking” to set up the conversion tracking tag.
- Fill in the required information for the conversion tracking tag, such as the conversion ID and label.
- Click on “Triggering” and then select “All Pages” as the trigger for the conversion tracking tag.
- Save your tag and click on “Preview” to make sure that it is working correctly.
- Once you have confirmed that the conversion tracking tag is working correctly, publish your changes.
- Install and activate the WPForms plugin on your WordPress website.
- Create a new form using WPForms and add any necessary fields.
- In the form settings, click on the “Marketing” tab and then select “Google Analytics” from the list of integrations.
- Enter your Google Analytics tracking ID and select the appropriate conversion goal from the drop-down menu.
- Save your form and publish it on your website.
Once you have completed these steps, you should be able to track conversions from your WPForms form using Google Ads conversion tracking.